Climate ecological brand creation and demonstration

Climate ecological brands creation and demonstration refers to an activity approved by China Meteorological Administration that takes necessary promotion measures around the development, utilization, and protection of climate resources, mobilizes and organizes relevant regions to carry out brand creation, identifies objects that meet the standards through evaluation, acceptance, and other methods through notification, naming, and licensing, summarizes and promotes experience and practices, and plays a leading and demonstration role.

Authorized by the China Meteorological Administration, the Beijing Climate Centre is responsible for the creation and demonstration of two climate ecological brands, namely "China's climate livable city (county)" and "Summer tourism destination". The area applying for a climate ecological brand should meet the following basic conditions: (1) The climate and its associated ecological environment in this area are generally suitable for human habitation, and their suitability has both annual and long-term characteristics (the "China Climate Livable City (county)" brand). The summer climate and its associated ecological environment are generally suitable for summer tourism (the "Summer Tourism Destination" brand). (2) The climate and ecological environment and water quality are excellent; atmospheric environmental conditions are good; and vegetation coverage is high. (3) The climate and natural landscapes are diverse. (4) The overall climate risk is relatively mild. (5) There have been no major negative events, such as ecological events, in the past two years. (6) Relying on local high-quality climate resources, creatively carrying out ecological environment construction, and achieving reasonable development and utilization of climate resources has demonstration and promotion value.

Logos of China's climate livable city (county) (left) and Summer tourism destination (right)

The processes of Climate ecological brand creation and demonstration

During the period from 2018 to 2022, nearly a hundred counties (cities, districts) were rated as climate-friendly cities (counties) or summer tourism destinations with climate-friendly ecological brands in China. This activity has played an important role in promoting local governments to change their development concepts, attach importance to natural ecological environment protection and restoration, and also play a significant role in promoting economic development, increasing the number of tourists and tourism income, and improving the ecological environment in various regions.

Spatial distribution of Climate Ecological Brands