NCC won the first "Huafeng Cup" China Meteorological outstanding Award on February 6, 2007. NCC three products--"Close attention on the extremely Huanghuaihai strong rainfall events for the next 4-5 years" and "Three Gorges Dam caused Chongqing high temperature?” had won the first "Huafeng Cup" China Outstanding Meteorological Award and "Future prediction of climate and climate change" had won the third "Huafeng Cup" China Outstanding Meteorological Award.
In 2006, NCC strengthens climate and climate change track construction, set up an 11-member NCC outreach-leading group, and work out monthly, quarter, annual outreach plan. According to CMA outreach assessment methods, we made our objective evaluation system. We offer climate and climate change information on NCC website, and link to friendship of Chinese portals, we provide climate information service to the public.
Through CCTV's "Focus Interview" and "Decision-makers said" column, "Strong Country Forum" column on Renming network and other mainstream media to answer the public doubts on anomalous climate events such as drought, floods, high temperature, typhoons and seasonal climate and its impacts, particularly whether the drought in east Sichuan and Chongqing related to the construction of the Three Gorges Dam, more than 650,000 people watched the video programs on internet. With strong support of Beijing Huafeng Group of Meteorological Audio and Video Information, our climate products and services has been broadcast on the climate channel. NCC experts participated in "Climate Observer" column, and introduce climate and outlook to the public.
More than 200 people from 50 domestic and foreign media visited BCC, such as Xinhua News Media, People's Daily, Renming network, CCTV, Central People's Broadcasting Station, Science Times, Shanghai Wen Hui Newspaper, CNN, SBS, South China Morning Post, Sing Pao Daily News, etc. The Second Forum on regional climate monitoring, assessment and prediction for Asia showed BCC’s research and service ability and level of climate and climate change in Asian and global. Director-General of WMO Climate Department and other experts from the world praised the forum. BCC invited more than 10 news media to report the third international school on climate system and climate change. In November 2006, we showed BCC panels on ESSP and well-broadcast BCC by BCC products and promotional albums.